A few days ago, I received an email from a potential client for what would have been a pretty small, straightforward coding project. He informed me he found me through a tutorial I wrote about adding a widgetized footer to your WordPress theme. (Yes, I know it’s over three years old, but it’s still a very popular practice to include content in the footer of your site.) He wanted me to code something similar for his own site.
I responded saying that I could do it (I wrote a tutorial about it after all), told him about my hourly rate, and that it probably wouldn’t take more than a couple hours. A pretty reasonable estimate.
What he responded with
He came back saying that he doesn’t use a per hour fee for any graphic work. Okay, whatever, I’ll just multiply my hourly rate by the number of hours I estimate it will take and use that as a fixed rate. Simple.